In this article we’ll focus on how To-Go can increase your basket size, starting today through its…

  • Intuitive interface
  • Contactless interaction and ordering
  • Personalisation and accessibility features
  • Powerful features

There can be no doubt that when it comes to streamlining the entire ordering process, To-Go is primed with features to help your QSR operate at peak performance. Enabling your customers to browse menus, customise orders, and complete transactions quickly, easily and conveniently, To-Go allows you to reduce wait times during peak hours while creating a seamless customer ordering experience. 

Increase your basket size

Market statistics indicate a compelling reason to adopt contactless ordering. Consumers using a self-service platform like To-Go show an average basket size increase of 30%. In the QSR industry, basket size refers to the average amount spent by a customer per order. Increasing basket size is therefore vital in boosting your revenue and profitability.

Educate your customers

To truly harness the potential of To-Go and increase your basket size, you will need to understand the specific features that encourage customers to customise their orders. These include:

Intuitive user interface:

The To-Go platform provides an intuitive user interface, making it easy for customers to navigate and customise their orders effortlessly.

Contactless interaction:

Eliminating the need to stand in long queues, contactless ordering ensures a seamless and efficient experience for customers.

Contactless payment options:

Offering various payment options enhances convenience, contributing to an overall positive customer experience.

Personalisation and customisation:

Allowing customers to tailor their orders to their preferences not only increases satisfaction but also contributes to larger orders.

Accessibility features:

To-Go features are accessible to all, ensuring inclusivity and a broader customer base.

Here’s how you can increase basket size with To-Go

Reduced wait times:

No one likes waiting in queues! To-Go allows customers to by-pass queues to receive their order quickly, leading to repeat orders and increased loyalty!

Correct orders:

To-Go’s review and confirm feature minimises errors, enhancing customer satisfaction. This allows your staff to get on with the business of preparing great meals without being bogged down with incorrect orders.

Upsell effectively:

Utilise data analytics to create targeted upselling offers based on customer preferences. For example, someone who orders a burger may be tempted to include a side of fries and a beverage. 

Improved customer service:

Training staff to provide excellent customer service enhances the overall in-store ordering experience. To-Go’s data unlocks customer insights, helping your QSR personalise deals. It also helps your staff to offer these deals on a face-to-face level in-store.

To-Go offers many opportunities for you to enhance the customer experience, increase average basket size, and drive profitability. By adopting these tips and features, you can ensure better sales day in, day out, 365 days per year. Now that’s a mouth-watering prospect.